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FOR IMMEDIATE RELEASE

Blain’s Farm & Fleet Announces New Gift Registry Service

Janesville, WI – August 9, 2004 - Blain’s Farm & Fleet is pleased to announce their new gift registry program designed to satisfy the practical side of gift giving and receiving.

Because Farm & Fleet carries such a wide variety of products, from camping supplies to small kitchen appliances and from power tools to pet supplies, this new gift registry program is ideal for weddings, anniversaries, birthdays, housewarmings or any other occasion. Registering is easy. Customers need to simply stop by the Customer Service Desk at your local Farm & Fleet store.

“For years our customers have said that if Farm & Fleet doesn’t have it, you don’t need it.” says Blain’s Farm & Fleet Vice President Jane Blain Gilbertson. “We developed this service so that our customers can use their personalized wish list as a perpetual source of gift ideas for anyone special in their lives, regardless of the occasion.”

Customers who wish to view a registry can do so online by visiting www.farmandfleet.com. Items from a gift registry must be purchased at a store location, but the best-selling Blain’s Farm & Fleet gift cards can be purchased online for any value between $5 and $500. Registries can also be located at the store’s Customer Service Desk.

Founded in 1955, Blain’s Farm & Fleet stores are specialty discount retailers with 34 locations throughout Illinois, Iowa and Wisconsin. Throughout the years, the company remains steadfast in its commitment to offering customers high quality products, competitive prices and reliable service.

The retail stores described in this press release are owned by individual corporations listed. They are not owned by or are a subsidiary of Blain Supply, Inc. For further information about Blain Supply, Inc., please contact Renee Tarnutzer via phone at 608.754.2821 ext. 5209 or via email at rtarnutzer@blainsupply.com.

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